Five Guys Case Study Example | Topics and Well Written Essays - 1250 words

Five Guys - Case Study Example Originally, the restaurants name was Jerry and the sons. After beginning the business, Janie and Jerry Murrell had a fifth son, with all sons involved in running the business as the Five Guys. Together, the brothers did away with ideas of broad menus; favoring a more honest and solid buggers (DATAMONITOR 2). They pride themselves in offering non-frozen buggers, which are hand-patted from ground beef, and 80% lean. The French fries preparation occurs daily including cutting the potatoes, along with in the house and fresh buggers. The restaurant created a cult following by word of mouth. Five Guys price their burgers at four dollars; yet manage to keep their clients coming back due to their appeal for high quality and fresh food. The pricing makes the restaurants enjoy increased success in areas with higher income that cater mainly to the male demographic. Rather than, depend on conventional advertising, the company relies on the customer’s word of mouth. The product’s im mediate appeal and the restaurant’s storefront ensure that they secure new franchisees and customers. One significant advantage that Five Guy’s business model holds is the simplicity of its menu. Instead of attempting to woo more customers using new products, they prefer to serve clients with well done chips and buggers. The company has shown a desire to keep expanding (Janowitz 4). The company has opened one hundred and sixty three branches in thirteen states. It intends to add at least seventy new restaurants. The company also looks for franchise candidates, whom they evaluate by their general experience in business, degree of personality fit with the restaurant, cash flow, and net worth. Their business involves approximately two thousand five hundred square foot urban or suburban spaces. The restaurant business has also acted as effective anchors for other restaurants, educational facilities, cinemas, and grocery stores. Industry

Summary, Paraphrase, and Critical Analysis of a Section Essay Example for Free

Summary, Paraphrase, and Critical Analysis of a Section Essay The Ph. D. dissertation process is an enjoyable and rewarding experience for the doctoral supervisor. The dissertation process involves working with a graduate student to get an idea in motion and following through the research process to new, positive results that lead to obtaining a Ph. D. degree, first job, and publishing career. By staying positive, a doctoral supervisor is able to help students overcome fears, risks, and challenges to achieve great rewards. The opinions in this paper are solely based on one supervisor’s 20 years worth of experience in chairing or as a committee member on 28 dissertations in marketing. The goal of this paper is to analyze the supervisor-student relationship as the dissertation process progresses and develops careers in publishing. Paraphrase A doctoral supervisor of Ph. D. dissertations serves as a critical player in the dissertation process. The supervisor starts by guiding the students to a novel idea that will allow research to culminate with the student obtaining a Ph. D. degree, first job, and published material on the research completed. The dissertation process is riddled with risks, obstacles, and fears by the students, but a supportive and understanding supervisor will allow the students the positive guidance needed for success in the dissertation process. Based on the 20 years experience of one American doctoral supervisor, the goal of the paper is to provide a glimpse at the relationship that is built between a dissertation supervisor and doctoral student during the dissertation process and to show that the rewards of following through are greater than the obstacles. Critical Analysis The written section about the experiences of one American doctoral supervisor of Ph.  D. dissertations has a personal, first person view of the graduate process. The paper will appeal to doctoral supervisors and students with an interest in formulating a positive, long-lasting relationship during the graduate school process. This particular supervisor has been personally successful at helping students navigate the dissertation process, obtain first jobs, and develop early careers in publishing. The section is not as effective as it would have been had the author used specific examples of success, rather than just stating that the doctoral supervisor needs to have positive attitude about the process. The author also should explain in more detail his experience in marketing research so as to captivate a wider audience interest in the topic of the section. Overall, the goal of the paper was stated, an outline of the topics to be discussed were given, as well as a brief history of the experience of the writer were discussed and would be of current interest to those dissertation supervisors and doctoral students starting out on the dissertation and career development road.

Waves On Pregnant Women Health And Social Care Essay

Waves On Pregnant Women Health And Social Care Essay Waves have been applied to many important procedures nowadays. In this article I am going to investigate the application of waves on pregnant women. One of the very important topics is the application of ultrasonography in prenatal checkup; therefore I would focus on this topic and discuss its principle and advantages among other different methods of prenatal checkup. Nonetheless waves do not only bring benefits to pregnant women, but also harm. There are some electromagnetic waves (or EM waves) which may be harmful to both the mothers and the fetuses, such as X-ray. Yet, will pregnant women really have an increased risk of miscarriage after having an X-ray? Recently there are also concerns about the effect of radio waves and microwaves on pregnancy. In this article I am going to investigate them one by one. Obstetric Ultrasonography Ultrasonography refers to the use of ultrasound. Ultrasound is longitudinal wave, it has the same speed as audible sound wave in air, which is 340ms-1. The main difference between audible sound wave and ultrasound is that ultrasound has a frequency beyond audible range of human, which is around 20 Hertz (20 Hz) to 20 kilohertz (20 kHz or 20,000 Hz). Normally the frequency of ultrasound used in prenatal checkup is ranged from 1.6 to 10 megahertz (MHz), depending on what structures of the fetuses are being examined. Ultrasound with lower frequency can penetrate deeper into body tissues, because the higher the frequency, the more ultrasonic waves are being absorbed instead of reflected, thus while examining deeper tissues like the liver and kidney, ultrasound with lower frequency (around 1.6-6MHz) is used. In the ultrasonography, ultrasound waves are emitted by a device called transducer. Actually the term transducer refers to a device which converts one form of energy into another, so there are lots of types of transducer. In the ultrasonography, an electroacoustic transducer is used to convert electricity to emit and receive ultrasound; therefore to be more exact, the device used is also called an ultrasound transceiver. The transducer is placed on the abdomen of the pregnant woman, the ultrasound emitted penetrates the skin and then reaches the foetus and other internal organs of the mother. The waves are then reflected back to the transceiver, the transceiver senses the waves and converts them into images. An ultrasound transceiver: http://l.b5z.net/i/u/6062479/i/transducer_tn.jpg source: http://www.chesapeakeultrasound.com/ultrasound_products An ultrasonography: http://gulfcoastmri.files.wordpress.com/2010/06/sonogram-human-foetal-fetal-ultrasound-scan-at-22-weeks-mono-1-anon.jpg Source: http://gulfcoastmri.wordpress.com/2010/06/07/obstetric-ultrasonography/ In case that the pregnant woman is in early pregnancy or obese, she can undergo transvaginal sonography, which a probe is placed in the womans vagina. Sometimes the test is also carried out if the pregnant woman has got abnormal vaginal bleeding or pelvic pain. This type of sonography has the similar principle as the ultrasonography mentioned above. Some mothers may want to see the heartbeat of their babies, they can carry out the Doppler sonography. It has basically the same principle as the ultrasonography except the ultrasound is further enhanced by Doppler Effect. Generally the fetuss heartbeat can be detected after 7 weeks of gestation, thus the blood flow of the fetus can be detected as well. The blood flows in a circulation in the body of the fetus, the Doppler sonography can thus detect the change in directions of blood flow by Doppler effect and see if the circulation is normal or not. This can be done by measuring the change in the frequency received in the transceiver. In fact there are a few more types of prenatal checkup, such as amniocentesis and chronic villus sampling. Nonetheless, the ultrasonography is the safest way for diagnosis. The ultrasonography only involves a transducer placing outside the mothers abdomen, while amniocentesis and chronic villus sampling require mechanical penetration and sampling inside the mothers uterus or abdomen, this increases the risk of miscarriage during the tests. Despite this fact, ultrasonography can only give an early diagnosis of the mothers and fetuses, it cannot treat anomalies or genetic diseases. According to the test conducted by RADIUS study group in 1993, researchers found that obtaining sonography has no significantly negative effect on reducing perinatal morbidity or mortality among the fetuses or the mothers. Moreover, the detection of anomalies actually did not alter the outcome of newborn babies. Therefore it is important to acknowledge that ultrasonography is just a test whether the fetuses are healthy, but not a treatment to anomalies. Harmful effect of X-ray X-ray is an electromagnetic wave with a wavelength ranged from 0.01 to 10 nanometers (0.01-10 x10-9m). It has a speed of 3108 ms-1 in vacuum. In fact, X-ray is commonly used in medical treatments, such as radiation therapy of cancer and medical imaging technology. X-ray is produced in an X-ray tube. In the X-ray tube, electrons are accelerated by applying a high voltage. Electrons then collide with a metal, and the sudden deceleration of electrons results in the emission of X-ray. An X-ray tube: http://hyperphysics.phy-astr.gsu.edu/hbase/quantum/imgqua/xtube.gif Source: http://hyperphysics.phy-astr.gsu.edu/hbase/quantum/xtube.html X-ray has high ionizing power, thus there are many people worrying about the harmful effects of having an X-ray diagnosis, especially pregnant women. It is true that a very high dose of radiation from X-ray may result in radiation sickness. Prolonged and continuous exposure to X-ray also increases the risk of cancer development, and in pregnant women, there may also be a risk for the fetus to develop childhood cancer or even miscarriage. Nevertheless, it seems that the harmful effects of exposing to X-ray are exaggerated. The serious harmful effects mentioned above are just the results of high dosage in a short period of time. There are different kinds of X-rays, one type is used in scanning or diagnosis, one type is used in treating cancer. The energy stored in different types of X-rays is different. For normal X-ray scanning, the dosage is extremely small. The absorbed dose of X-ray is measured in rad, which 1 rad = 1010-3 J kg-1 = 10-2 J kg-1. If a pregnant woman is having a chest X-ray, the estimated fetal dose is around 60 millirads, the dose is around 290 millirads for an abdominal X-ray. This is quite a low value, as the dose from the radiation from outer space is around 90-100 millirads. In fact, the risk of the fetus having eye abnormalities or mental retardation increases only when the dosage exceeds 10 rads, therefore it is very rare that pregnant women suffer from harmful effects by the X-ray radiation. According to the  American Academy of Family Physicians, generally X-rays are safe even for pregnant women, and according to radiologists, no single diagnostic x-ray has a radiation dose signi ficant enough to cause adverse effects in a developing embryo or fetus. Normally doctors will not ask pregnant women to undergo an X-ray scanning, unless when it is urgent and necessary. It is also suggested that pregnant women should tell the radiologists about the pregnancy, so that radiologists can adjust the radiation level to better protect the mothers and the fetuses. To conclude, many people are afraid of having X-ray scanning when they are pregnant, but in fact the risk is not that high if we compare the dosage to the exposure to outer space radiation. An X-ray film showing pregnancy: http://www.neurobodyfit.com/wp-content/uploads/2012/03/xray-pregnancy.jpg Source: http://www.neurobodyfit.com/x-rays-are-safe-during-pregnancy/ Concerns of radio waves and microwaves Besides X-ray, some people are concerning about the effect of radio waves and microwaves on pregnancy. In fact the effect of these two types of EM waves is even less than X-ray. There has been a study investigating the relationship between exposure of radio waves and microwaves of female physiotherapists, and the ratio of miscarriage. Due to occupational use, physiotherapists are very often exposed to medical equipment emitting microwaves diathermy and radio waves. According to the study, investigators compared the odd ratios between those pregnant physiotherapists and other pregnant women. The results showed that the risk of miscarriage was not associated with reported use of diathermy equipment, thus people need not worry too much about this issue. A microwave diathermy: http://image.ec21.com/image/medicm/oimg_GC04993002_CA04993086/Microwave_Diathermy_HM-801C.jpg Source: http://medicm.en.ec21.com/Microwave_Diathermy_HM_801C4993002_4993086.html Conclusion Waves have been widely used in medical equipment, and there are several applications of waves on pregnancy. Ultrasonography is the most common and the safest method of prenatal checkup. Though it can be used in diagnosis, it is unable to treat diseases in fetus. Many people concern about the side effects of using X-ray, microwaves and radio waves, however it is in fact very safe because the dosage of radiation is extremely small. Therefore people need not worry too much about the risk of miscarriage caused by exposure to these waves.

Eudora Weltys The Bride of the Innisfallen :: Eudora Welty The Bride of the Innisfallen

Eudora Welty's The Bride of the Innisfallen Suzanne Marrs' critical essay, "Place and displaced in Eudora Welty's The Bride of the Innisfallen," makes the claim that "Welty's increased sense of self- confidence as a writer was a determining factor in the new patterns her stories would follow. [Welty's] travel, for extended periods and to faraway lands influenced her fiction in dramatic ways" (Marrs 1). This statement is true. Previously the setting for the majority of Welty's writing took place in the place she knew the best, her home. It seems that Welty was finally able to branch out and expand her horizons and not stay confined to areas which were familiar and comfortable for her to write about. The essay attempts to relate Welty's character Circe to Welty herself stating that "Circe desires to become a Welty-like wanderer and transcend the limited roles that have been available to her (4). While this seems to be a reasonable comparison, this is probably not what Welty was trying to accomplish. Many feel they have found Welty in many of her writings, but that is not unusual since the author is the one thinking of what the characters are going to do and say. Welty's characters may seem to be a shadow of her but if they are, or resemble Welty's life in any way, this is by accident and was not something Welty was trying to do on purpose. This is not to say that Welty does not draw from her experiences. "The Bride of the Innisfallen" draws from Welty's journey from London to Ireland (5). Authors almost always draw from their own experiences. Looking at Welty's earlier work this is apparent from her setting in Jackson, her hometown. Even though the setting may be familiar to her, this does not mean that the characters in the book are supposed to be her. Marrs says that in "Going to Naples" Welty wrote herself in a sense into the story. The comparison is made that like Welty the character Miss Crosby was an "unattached lady who could not speak a word of Italian"(5). True that Eudora Welty may be using the character of Miss Crosby to deal with her own personal experience, but more importantly Welty is drawing from new experiences to adapt to her writing. No matter how many similarities Miss Crosby is not Eudora Welty. Welty is simply writing about what she knows. Not to totally discredit all of Marrs' comparisons, there certainly are many areas Eudora Welty's The Bride of the Innisfallen :: Eudora Welty The Bride of the Innisfallen Eudora Welty's The Bride of the Innisfallen Suzanne Marrs' critical essay, "Place and displaced in Eudora Welty's The Bride of the Innisfallen," makes the claim that "Welty's increased sense of self- confidence as a writer was a determining factor in the new patterns her stories would follow. [Welty's] travel, for extended periods and to faraway lands influenced her fiction in dramatic ways" (Marrs 1). This statement is true. Previously the setting for the majority of Welty's writing took place in the place she knew the best, her home. It seems that Welty was finally able to branch out and expand her horizons and not stay confined to areas which were familiar and comfortable for her to write about. The essay attempts to relate Welty's character Circe to Welty herself stating that "Circe desires to become a Welty-like wanderer and transcend the limited roles that have been available to her (4). While this seems to be a reasonable comparison, this is probably not what Welty was trying to accomplish. Many feel they have found Welty in many of her writings, but that is not unusual since the author is the one thinking of what the characters are going to do and say. Welty's characters may seem to be a shadow of her but if they are, or resemble Welty's life in any way, this is by accident and was not something Welty was trying to do on purpose. This is not to say that Welty does not draw from her experiences. "The Bride of the Innisfallen" draws from Welty's journey from London to Ireland (5). Authors almost always draw from their own experiences. Looking at Welty's earlier work this is apparent from her setting in Jackson, her hometown. Even though the setting may be familiar to her, this does not mean that the characters in the book are supposed to be her. Marrs says that in "Going to Naples" Welty wrote herself in a sense into the story. The comparison is made that like Welty the character Miss Crosby was an "unattached lady who could not speak a word of Italian"(5). True that Eudora Welty may be using the character of Miss Crosby to deal with her own personal experience, but more importantly Welty is drawing from new experiences to adapt to her writing. No matter how many similarities Miss Crosby is not Eudora Welty. Welty is simply writing about what she knows. Not to totally discredit all of Marrs' comparisons, there certainly are many areas

Strategy on Tata Motors

The purchase of the Jaguar and Land Rover brands catapulted Tata into a different league, while also expanding its global footprint dramatically. Jaguar and Land Rover are highly sophisticated vehicles, well-engineered and superbly designed, selling to the upper middle-class motorists around the world. While Tata Motors has been running its UK subsidiary at an arm's length, it could eventually benefit from its engineering, design and marketing expertise. However, the benefits have not been yet spread to India, and Tata's range still relies on its pre-JLR cars.Prime among these is the world fs cheapest four-wheeler, the Nano urban subcompact. It was originally intended to sell for Rs1 lakh (Rs100,000), which at the time was equal to around US$2,000. The company had ambitious plans for the Nano, including exporting it to Western Europe and North America. In the event, the Nano ‘s price had to be increased, and it now starts at Rs1. 45 lakh with better-equipped and more sophistica ted models running up to twice that amount.Given the depreciation of the rupee over the past 18 months, the cheapest Nano can still be purchased for under US$2,400. At the time, it seemed that cheap vehicles were what India and other developing markets wanted. Some competitors scrambled to emulate the Nano, while prices of second-hand vehicles plunged. However, the strategy now seems to be a mistake. The car is still far more expensive than a motorcycle or a moped, while those who can afford a car are highly image-conscious. They don ‘t want to be seen in a car that is known to be the world ‘s cheapest – and looks the part.This problem has become more acute as India's car market has entered a period of stagnation, pushing down sales. So Tata is fine-tuning its Nano strategy. The new Nano will be more elegant, will have more desirable features and add-ons and will be given a higher price tag. Tata is planning to market it to a different group of motorists, includin g young urban professionals. A new group of highly educated, successful twenty-something has emerged in Indian cities, and they may find the Nano an attractive first vehicle.

Euthanasia is Justifiable

Euthanasia is Justifiable Do you want to save your sick mother or just let her die? In Netherlands, the practice of euthanasia, relieves the dying or suffering or pain. They say that we have the regret to have the right to live.Euthanasia is divided into two. First, active euthanasia is euthanasia used because of the patient willing. Second, passive euthanasia is euthanasia used because of the offering of a doctor. What is Euthanasia? It is the practice of killing person who is suffering from a disease that couldn't be cured without pain. As we realize by killing a person, we violate his right to live. That is human right. Although we know that human rights also include the rights of the human to do what he deserves, it doesn't mean that we can everything we want because there are laws, which limit our wish to do what we like.English: Philip Nitschke campaigner for the human ...Country laws ban their own citizens to kill people; there is no rule, which stated that ,"You can kill people". Humans' lives can't b e taken as we like. In religion we know that all humans; lives are God decision. Let Nature decides for itself. Everything happening in the world has its own purpose and all plantation, including suffering. Why do people suffer? Because we have violated the nature's balance. We cut trees and what have we got, floods and land slides. Some people come into the state of commas because of wrong lifestyles. Wouldn't it be better to invent better methods of treatment than killing off the patient? Some doctors are subjunctive. He or she may think a person can't be cured but others don't. Many herbalists, Chinese practitioner, can cure untreatable diseases. So the key to find the right method of treatment for patient is not to kill him...